Matthew Sleeth

“Over many years I have explored concepts of ‘algorithmic control’ in my work’” says Sleeth, “I have been particularly interested in signs as a cultural iconography; I am both seduced by their elegance and uneasy with their Orwellian effectiveness. These roadmaps of sorts are the rules we live by; they are the software that controls the way we negotiate our environment. I have long been fascinated by these sets of instructions that hold such sway over us. Why is it so difficult to ignore a sign?”